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Web Survey Bibliography

Title An Empirical Portrait of the Yale New Media Workshop and MSNBC Internet Decision 2000 Survey
Author Lapinski, J.
Year 2001
Access date 25.05.2004
Abstract The central aim of the paper is to improve the quality of surveys conducted on the web, and in doing so, explore the differences between online and offline survey responses. Web surveys have proliferated across the Internet over the last few years, and it appears likely that they are here to stay. Our simple goal is to make them more reliable, and easier to take, and to offer sugges-tions on how to use non-random data sources to conduct reliable, web-based research (experimental methods). The paper pro- vides insight into (1)online sampling techniques, (2)different types of weighting schemes to adjust self-selected online surveys, (3) general design and implementation tips for conducting online surveys. The analysis is based on an empirical project led by Professor John Lapinski of Yale University. The project involved conducting twin (identical questionnaires) web and telephone surveys between October 18 and 22. The substance of the surveys revolved around the 2000 presidential elections and included questions about the presidential race, media consumption and a battery of demographic questions. The web survey, hosted on MSNBC's website and served to 10,000 randomly selected MSNBC users via a pop-up box, generated slightly more than 49,600 completed responses. The parallel phone survey was a nationwide RDD phone survey with a sample size of 925 respondents.
Year of publication2001
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2001 (57)

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